SPORT REPROCESSED

An internal project created for Steelworks.

Sports Reprocessed is a fresh take on movement to a global audience through something that weaves us all together: sports. By visualizing macro pieces of iconic playing fields and courts and detailing the micro elements such as the textures of sporting equipment, objects, and even body parts, we inject new life into classics such as basketball, tennis, baseball and volleyball.

Peeling back the memorialized layers of how we visualize these iconic, worldwide sports meant injecting new colors and emphasizing textures to bring new life to these classics. With this refresh idea, we were able to create an all original sound experience using foley elements of what is visualized. Using reimagined colors and sounds brought us to this place of new industry standards in the sports world such as sustainability and the ideas of “reduce, reuse, recycle,” which was a main inspiration point for this project.

final ANIMATION:

RESEARCH & DEVELOPMENT:

CREDITS:

Produced by Steelworks Studio
Creative Direction : Nidia Dias
Design & Direction : Liam Pitchford
Look Dev Support: Steward Lupercio
Sound: Maurício Lobo