UGG - DAYDREAM

UGG Knightsbridge Flagship: Capturing Customer Imagination.

As the divide between CGI and real worlds blurs our everyday life more and more, the importance of producing creative that captures customer imagination and helps bridge these two worlds has never been more important.

Partnering with Ugg, I worked with Plus Agency to rebuild and bring a new life to my artwork ‘Daydream’. The artwork has found a new home as a permanent sculpture on show at the Ugg Knightsbridge Flagship store.

To support the launch, I also animated 'Daydream', adding iconic UGG products and idiosyncratic objects relating to Knightsbridge blowing on the breeze alongside the flowers and objects found in the original. The result is a fantastical sculpture and 3D animation that show how art, brand, virtual and reality can collide to create emotive ideas that capture customer imagination and make a lasting impact.