BBC2

Working with FutureDeluxe, BBC Creative and Superunion, I helped design and produce a set of idents launching BBC Two's first identity update in over 25 years.

Beyond the idents themselves, we created a full set of motion guidelines — a framework allowing other artists, studios and designers across multiple mediums to craft their own, all living together within one diverse TV package. Beyond the idents themselves, we created a full set of motion guidelines— a framework allowing other artists, studios and designers across multiple mediums to craft their own, all living together within one diverse TV package.