Daydream Install

Following the creation of my personal piece Daydream, I was approached by Plus Agency and UGG to reimagine the work for UGG's flagship store in Knightsbridge, London.

As a project rooted in the intersection of art, design and brand storytelling, it marked the first time one of my digital works was translated into a physical environment. Building on the original composition, we introduced iconic UGG products alongside objects inspired by Knightsbridge, weaving them into the floral world and gentle motion of the piece. As a project rooted in the intersection of art, design and brand storytelling, it marked the first time one of my digital works was translated into a physical environment. Building on the original composition, we introduced iconic UGG products alongside objects inspired by Knightsbridge, weaving them into the floral world and gentle motion of the piece.

The result was a large scale installation and accompanying animation that blurred the boundaries between physical and digital space. Combining elements of sculpture, motion and brand expression, the project explored how art and commerce can come together to create memorable and emotionally engaging experiences. The result was a large scale installation and accompanying animation that blurred the boundaries between physical and digital space. Combining elements of sculpture, motion and brand expression, the project explored how art and commerce can come together to create memorable and emotionally engaging experiences.