Liam Pitchford

Motion Designer & Creative Director

London, UK

2025

Polartec

Fabric Exploration

Created in collaboration with Mynt, this project explores the technology behind Polartec’s advanced performance fabrics through a series of detailed macro animations.

Focusing on everything from fibre structure and stitching to airflow, water resistance and material performance, the work reveals the hidden engineering that sits beneath the surface of the fabric.
Focusing on everything from fibre structure and stitching to airflow, water resistance and material performance, the work reveals the hidden engineering that sits beneath the surface of the fabric.

By visualising these processes at a microscopic scale, we created a collection of films that communicate complex technical features in a clear, engaging and visually compelling way. By visualising these processes at a microscopic scale, we created a collection of films that communicate complex technical features in a clear, engaging and visually compelling way.

Client

Polartec

Agency

Mynt

Design

Liam Pitchford