Liam Pitchford

Motion Designer & Creative Director

London, UK

Prada Granularity Wallpaper

2016

Prada

Prada Granularity Wallpaper

A wallpaper created for Prada's Soho store, in collaboration with design studio 2x4. Silhouettes from the F/W '16 campaign are atomised into an eclectic library of objects — from the specific, like Prada keys, books and shooting stars, to the random: geometric forms, flowers, leaves, feathers.

Anchored by fragments of face, body and garment, the figures decompose and reconstitute, trailing a common stream of elements across the full expanse of the wall. Anchored by fragments of face, body and garment, the figures decompose and reconstitute, trailing a common stream of elements across the full expanse of the wall.

‍‍

Client

Prada

Agency

2x4

Design

Liam Pitchford