Substance Campaign

Working in collaboration with Adobe and INDG, I helped develop the visual direction for a campaign centred around Adobe Substance.

The project explored the creative workflows and processes that artists move through when using the Substance toolset, translating those ideas into a series of visual explorations that balanced technical precision with expressive design.

Through look development and style exploration, we established a visual language that helped shape the overall tone and aesthetic direction of the campaign.

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