Substance Campaign

Working in collaboration with Adobe and INDG, I helped develop the visual direction for a campaign centred around Adobe Substance.

The project explored the creative workflows and processes that artists move through when using the Substance toolset, translating those ideas into a series of visual explorations that balanced technical precision with expressive design. The project explored the creative workflows and processes that artists move through when using the Substance toolset, translating those ideas into a series of visual explorations that balanced technical precision with expressive design.

Through look development and style exploration, we established a visual language that helped shape the overall tone and aesthetic direction of the campaign. Through look development and style exploration, we established a visual language that helped shape the overall tone and aesthetic direction of the campaign.

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