2025 Campaign Exploration

Working closely with INDG, I helped define the visual direction for Cobra's 2025 campaign, exploring a range of creative approaches across look development, product storytelling and animation.

The project focused on showcasing the technology and key features across Cobra's 2025 lineup, using design and motion to highlight performance, innovation and product detail. The project focused on showcasing the technology and key features across Cobra's 2025 lineup, using design and motion to highlight performance, innovation and product detail.

Through a series of visual explorations, we established a creative foundation that informed the wider campaign. INDG then expanded on this work to develop the final campaign assets and film. Through a series of visual explorations, we established a creative foundation that informed the wider campaign. INDG then expanded on this work to develop the final campaign assets and film.

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