HPE Visual

Working closely with Siegel+Gale during the early stages of HPE's rebrand, I explored how the emerging brand system could extend into three dimensional space.

Using the evolving visual language as a foundation, I developed a series of 3D explorations that translated the brand elements into form, motion and material, helping to uncover new opportunities for expression across the identity. Using the evolving visual language as a foundation, I developed a series of 3D explorations that translated the brand elements into form, motion and material, helping to uncover new opportunities for expression across the identity.

The work shown here captures a selection of my favourite explorations from the process, highlighting the potential of the brand beyond traditional two dimensional applications. The work shown here captures a selection of my favourite explorations from the process, highlighting the potential of the brand beyond traditional two dimensional applications.