Impact

Working directly with Casetify, I created a series of animations and key visuals to support the launch of a new product collection.

The work focused on capturing the character, flexibility and material qualities of the case by extracting key design elements and transforming them into dynamic visual moments. Individual details were given space to evolve, stretch and interact, creating a richer sense of the product's form and feel. The work focused on capturing the character, flexibility and material qualities of the case by extracting key design elements and transforming them into dynamic visual moments. Individual details were given space to evolve, stretch and interact, creating a richer sense of the product's form and feel.

Blending product storytelling with abstract motion, the visuals were designed to highlight the craftsmanship and personality of the case while creating a distinctive and engaging campaign aesthetic. Blending product storytelling with abstract motion, the visuals were designed to highlight the craftsmanship and personality of the case while creating a distinctive and engaging campaign aesthetic.

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