The Cloud

Working with FutureDeluxe, I helped craft a series of films for Swiss sportswear brand On, showcasing the upgrades to their classic shoe —the Cloud 5.

'Built Different' highlights four key improvements: an upper mesh made from 92% recycled materials, a speed lacing system, a wider fit and reinforced ankle durability. Each film gives one feature its own moment, celebrating the engineering and craft behind the shoe with the same precision On puts into making it. 'Built Different' highlights four key improvements: an upper mesh made from 92% recycled materials, a speed lacing system, a wider fit and reinforced ankle durability. Each film gives one feature its own moment, celebrating the engineering and craft behind the shoe with the same precision On puts into making it.