Cashsoft

Created in collaboration with JoyCGI, this animated film celebrates there launch of Gap's iconic CashSoft knit collection, highlighting the craftsmanship and attention to detail behind one of the brand's most recognisable products.

The film follows the journey of the garment from the first thread through to the finished knit, using animation to reveal the precision, care and expertise involved in its creation. The film follows the journey of the garment from the first thread through to the finished knit, using animation to reveal the precision, care and expertise involved in its creation.

Designed to showcase both the quality of the product and the softness that defines the collection, the work combines tactile detail with a contemporary visual approach, bringing the story of CashSoft to life through motion. Designed to showcase both the quality of the product and the softness that defines the collection, the work combines tactile detail with a contemporary visual approach, bringing the story of CashSoft to life through motion.