Processes Campaign

Created in collaboration with PIC, this film tells the story of the ChantelleOne recycling process, revealing the journey from raw material to finished product.

Beginning with the formation of recycled plastic beads, the film follows the transformation of materials through each stage of production, gradually reconstructing the Chantelle One while highlighting the technology, craftsmanship and comfort built into the design. Beginning with the formation of recycled plastic beads, the film follows the transformation of materials through each stage of production, gradually reconstructing the Chantelle One while highlighting the technology, craftsmanship and comfort built into the design.

Through a combination of technical visualisation and product storytelling, the project showcases the innovation behind the product and the brand's commitment to a more sustainable future. Through a combination of technical visualisation and product storytelling, the project showcases the innovation behind the product and the brand's commitment to a more sustainable future.