Holiday Campaign Exploration

Working with Onesal, I spent time on look development for SkinCeuticals' holiday campaign — the launch of their new brand identity. The challenge: capture the warmth of the season without compromising a brand built on science-backed skincare.

We crafted winter scenery entirely in CGI for the products to live within, using particle simulations to bring the snow to life — each flake expressing the product benefits through the environment itself. Carefully chosen materials and textures grounded the realism, with lighting set to feel like a clear winter morning. Full 3D meant complete control over every element. We crafted winter scenery entirely in CGI for the products to live within, using particle simulations to bring the snow to life — each flake expressing the product benefits through the environment itself. Carefully chosen materials and textures grounded the realism, with lighting set to feel like a clear winter morning. Full 3D meant complete control over every element.

The result was a film plus a versatile set of visuals adaptable across platforms, scientific precision meeting the magic of the holidays.