Holiday Campaign Exploration

Working with Onesal, I spent time on look development for SkinCeuticals' holiday campaign — the launch of their new brand identity. The challenge: capture the warmth of the season without compromising a brand built on science-backed skincare.

We crafted winter scenery entirely in CGI for the products to live within, using particle simulations to bring the snow to life — each flake expressing the product benefits through the environment itself. Carefully chosen materials and textures grounded the realism, with lighting set to feel like a clear winter morning. Full 3D meant complete control over every element.

The result was a film plus a versatile set of visuals adaptable across platforms, scientific precision meeting the magic of the holidays.