Visual Ident

Created in collaboration with Siegel+Gale, this motion piece explores anew perspective on the MSD brand through the use of light, glass and lens based imagery.

Using refraction, reflection and depth as core visual principles, the work reinterprets key brand elements through a series of abstract compositions, revealing new layers and dimensions within the identity. Using refraction, reflection and depth as core visual principles, the work reinterprets key brand elements through a series of abstract compositions, revealing new layers and dimensions within the identity.

The result is a refined visual exploration that expands the brand into motion, creating a sense of discovery while maintaining a strong connection to MSD's existing visual language. The result is a refined visual exploration that expands the brand into motion, creating a sense of discovery while maintaining a strong connection to MSD's existing visual language.